The Story Behind Our Name ＆ Logo
Company name
The ‘EXE’ in EXEDY stands for excellent, and the ‘DY’ in EXEDY stands for dynamic. We chose the word excellent to represent how we pursue excellence in all facets of our corporate activities, and we chose the word dynamic to represent the vigor required to become a company of the highest caliber. The vigor that we are looking for consists of the three following elements. The first, extendibility, requires that we go beyond what we are now as we move towards the future. The second, development, seeks to develop the potential that exists within us. The third and final element is a driving force that pushes us as we strive to find fulfillment in creation.
Corporate Symbol
The three curved lines in the right leaning notch of the ‘X’ in EXEDY represent, from left to right, our customers, our society, and our employees, which are the three targets of EXEDY’s goal of Creation of Fulfillment. As you can see, the width of the center line is greater than the two outer lines, and this is meant to represent the extent that EXEDY desires to contribute to society as a whole. In addition, you might have noticed that these three lines are slightly bent at their ends. These bent lines are meant to express our declaration that we, from local communities all the way to the global environment, are determined to balance flexible corporate growth with the multitude of environmental issues that surround our company.
Corporate Colors
We have decided to refer to the colors found in our corporate logo as Excellent Blue and Dynamic Red
